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Net Promoter Score in »ÆÉ«³ÉÈË¿ì²¥µçÓ° 

The metric that »ÆÉ«³ÉÈË¿ì²¥µçÓ° is following to monitor customer success is called Net Promoter Score (NPS).? NPS is  widely used in?customer experience?programs. It measures the loyalty of customers to a company by asking customers’ likelihood to recommend a company on a scale from 0 – 10. created the NPS metric in early 2000s.?? 

»ÆÉ«³ÉÈË¿ì²¥µçÓ°’s objective with measuring NPS is to improve customer experience across various touch points and drive customer centric culture. In order to do that, we collect feedback continuously from customers and distributors through relationship NPS surveys, which by nature measure the overall experience the customer or distributor has had with us. It can relate to multiple different touchpoints along the customer’s journey. Additionally, we collect feedback for transactions at the time they occur throughout the customer journey.  This feedback, tied to particular business transactions like product delivery or project completion, offers an important angle for understanding how our customers experience working with us. 

In »ÆÉ«³ÉÈË¿ì²¥µçÓ° we implement NPS as a full concept, which means we want to collect actionable customer insight and use it to improve customer experience in an active way. The feedback received from our customers not only contains valuable information on what customers appreciate when dealing with »ÆÉ«³ÉÈË¿ì²¥µçÓ°, but also what we need to improve to strengthen our partnership and consequently provide more sufficient services to our customers.  

Fortifying customer success 

As an example, based on the feedback, a customer felt that the local »ÆÉ«³ÉÈË¿ì²¥µçÓ° key contact is occasionally unavailable due to a packed schedule. This may have led to potential gaps in communication to clients. To mitigate the impact of unavailability of this local person, »ÆÉ«³ÉÈË¿ì²¥µçÓ° team suggested enhancing communication with the local customer service team. Consequently, this team was designated as the primary contact for this specific customer. This ensured a reliable and accessible source for assistance, thereby maintaining high-quality customer service and reducing any inconvenience.   

In this case, the feedback gathered helped our local »ÆÉ«³ÉÈË¿ì²¥µçÓ° team to identify the shortcoming and implement the improvement on time. We also analyze customer feedback on a global level to identify patterns and plan for essential actions accordingly.?? 

Since the beginning of the measurement, our NPS has shown a positive trend. The safety culture, the high-quality and performance of our products and the technical expertise of our employees are the core drivers behind our NPS result. Our main areas of development are on-time deliveries together with response time. To ensure continuous improvement and to highlight the importance of customer satisfaction, NPS continues to be a shared target for all employees.? 

A variety of positive customer feedback collected via the NPS metric is available on our website.